I believe in birthday, anniversary, or other special day. Lets us spent our time to count what is the average age of human? 60? 70? so... Its only like 45 times (if your current age is 25 yo) that you can truly cherish that special moment with your special one. It doesn't mean that other day is meaningless. Call me cliche if I am happy to celebrate my special day. Extra day to be grateful, loving and pampered. Live life that you wont regret at all. Do it wisely, and don't mixed it with our own greediness.